The skinny version:
A moment of genius hit and we ran with the idea to use collective buying technology to raise money for charities!
The not-so-skinny version:
The idea of crowdcause hit in the fall of 2010. Sure, collective buying platforms had dribbled money to non-profits, but no one was using this kind of technology to generate money for the most needy organizations in our cities. It's not the kind of work most people look to get into because we don't focus on making money for ourselves. We're a social enterprise created and designed to help charities make the money they need to carry out their mission.
It's really very simple. We offer great deals on great stuff to great people. We want advertisers to turn a profit on the goods and services they offer. We want consumers to feel like heroes because they are giving to local charities in addition to saving big at their favorite hot spots. We want local charities to be financially equipped to reach their people and purposes.
HOW TO TURN FUNDRAISING IN THE NON-PROFIT WORLD UPSIDE-DOWN. www.CROWDCAUSE.org WILL SHOW US HOW TO MAKE MONEY, KEEP FRIENDS, AND USE TECHNOLOGY FOR THE GREATER GOOD :
ROCHESTER—April 27, 2011—CROWDCAUSE will leverage half-off deals from merchants, and the power of group buying to stock the bank accounts of local charities. Launching this summer in Rochester, New York, the CROWDCAUSE model gives 90% of the company’s profit to local charities, putting it in a league of its own. “It’s about time we use group-buying technology to benefit the greatest needs in society, and raise funding for charity,” says Amy Kauffman, Founder and CEO.
“What if a portion of every transaction in the multi-billion dollar industry of group-buying went to local charities? If this kind of model catches on, we could turn the traditional idea of fundraising on its head,” says Kauffman.
CROWDCAUSE is the first daily deal site to be established exclusively for fundraising in the non-profit world. Regardless of competition, CROWDCAUSE is confident in its cause-related marketing for success. Kauffman says “there’s always room for another deal in the market, just ask any customer! Giving to charity while getting half-off at a favorite restaurant is so crazy and dynamic, it will be addicting. We’re also confident that merchants who associate with our brand will gain positive word-of-mouth above and beyond a few transactions.”
CROWDCAUSE is a daily deal platform designed to raise funds for non-profits. Offering half-off deals from local restaurants, spas, salons, and events, CROWDCAUSE gives 90% of their profit to charity.